Engineering decisions explained — not just screenshots. Every case study shows the problem, the architecture, and the outcome.
B2B Wholesale Portal with Company-Specific Pricing
Native Shopify B2B for a wholesale manufacturer — 200+ company accounts, custom catalogs, volume pricing, and purchase order workflow integrated with their ERP.
Product Configurator App with Real-Time Pricing
Embedded Shopify app for complex furniture configuration with real-time pricing and direct-to-cart via Storefront API. Replaced three separate tools the client was paying for monthly.
WooCommerce → Shopify — Zero SEO Drop
Migrated 12,000 SKUs with full order history, 8,000+ 301 redirects, and a custom theme rebuild. Organic traffic maintained in the first 30 days.
Native Subscription Commerce on Shopify Selling Plans API
Replaced a failing £800/month third-party subscription app with a native Selling Plans API implementation — including a full customer portal and intelligent dunning logic.
Bidirectional Shopify ↔ NetSuite Integration
Eliminated manual order re-keying for a distributor with 8,000 SKUs — webhook-driven order sync to NetSuite plus 15-minute inventory sync back to Shopify.
Headless Shopify with Multi-Market Internationalisation
Consolidated 6 separate EU country stores into one Shopify Plus store with a Next.js headless frontend — market-specific pricing, languages, and local payment methods.
Tell me about your project. I'll tell you exactly how I'd approach it.